Lifestyle Video Series and Home Video Tours

 

Saturday, August 7, 2010

Short Sale Obstacles - Part Deux

Since my last post a follow-up questioner asks, shouldn't it be obvious to my lender (in a short sale situation) that the price they want me to sell my house at is just too high? Shouldn't it be obvious to them? Should I tell the buyers to move on and find another buyer willing to pay the higher price?

The listing agent should do everything s/he can to portray the home in the worse possible light to the lender's short sale negotiator and put their buyer's offer in the best possible light. This must be done with an accurate portrayal of his client's home's value, but with the goal of representing his seller-client's best interests.

Being in a distressed situation the seller wants and needs to do everything they can to keep their buyer on the hook and sell the home before it forecloses.

Often, lenders have to be hammered into seeing the obvious. A bad BPO by an agent not familiar with the nuances of a community will throw a wrench into the machinery. Most negotiators are just a stop-gap to the lender and are just trained slightly more than collection agency callers. Since they are off in another state they rely almost solely on the BPO for the home's value. They mostly follow a script and once they have a short sale package and sales price within their script's guidelines they can forward to their "investors" (the lender) for approval or modification. They are also working hundreds of files simultaneously, so they don't have the time (or will) to investigate their commissioned BPO. This responsibility must fall to the listing agent to hammer away at them and convince them of the home's true value.

I've had a couple of bad BPO's in the past where I had to do all of the procedures I mention in my earlier reply and then argue (in the most diplomatic way) why they (negotiator) should accept the offer on the table.

Of course, there are times where the home is already bargained priced and a buyer will come in seeking an unreasonable low sales price, but it is the buyer's option to do so and in this market I can't say that I blame them. If I do not have any other prospects about to make an offer on the house I will go ahead and recommend to my seller-client we submit the low offer for three reasons.

1. Some lenders will place a "working" status on the foreclosure process which doesn't stop it, but it can slow it down while they consider the short sale offer.

2. You just never know. A bad BPO is a double-edge sword. Sometimes it can come in too high, but that same agent unfamiliar with the area can also place too low of a value on the home and the buyer get's a steal.

3. If the BPO comes in at/or above market value, I now have a lender-approved number I can work with (or argue). The buyer can now step up and negotiate their offer higher or move on while I seek additional offers using the lender-approved price.

Either way, the low offer's submission was a worthwhile exercise and benefited my seller-client.

Friday, August 6, 2010

Short Sale Obstacles

A distressed homeowner attempting to sell his home short, recently asked, "Why (does) the bank not want to lower the sale price on (my) short sale? It is obvious that (my list price) is way higher than the comparables in the area. What needs to be done?"

If you find yourself in a similar predicament, your best course of action is to have your Realtor (if they have not yet done so) provide your lender the listing history of your home. Hopefully it shows a progressive lowering of your home's list price over a period of time to it's current short-sale list price. This will show your lender that no offers were obtained at higher list prices.

Your Realtor should then combine this report with an accurate view of your home's market value using comparable sales in your community then aggressively (yet diplomatically) argue a lower list price (or the acceptance of an existing reasonable offer) with your lender. He should contest the BPO (appraisal) your lender commissioned on your home. When provided with accurate comps, a lender will often go forward and order a new BPO (Broker's Price Opinion) and obtain a second opinion on the value of your home. We've successfully contested several BPOs in the past.

Short sales are a lot of work. We've done a bunch of them. Your Realtor needs to be a squeaky wheel to your lender's assigned negotiator by getting on the phone every other day and calling them and then notating and dating everything discussed. But, at the same time, being an apparent partner to your lender by continually reestablishing the fact that he is trying to provide them the service of off-loading this asset for them. It's a very fine line the Realtor has to walk and the proper walking of that line only comes from the experience of successfully closing many short sale transactions.

If s/he is unable to reason with the negotiator and make them see the light, then it might be time to go above the negotiator's head and get a hold of a supervisor or ask for another negotiator to be assigned to your file. But be advised that you could be burning bridges at this point.

If after talking with the higher-ups, if you're still stuck with the same negotiator and you can not get them to accept a lower, REASONABLE, offer. Then your lender's negotiator could be your obstacle. Negotiators have personalities too. In very extreme cases, and if you still have time prior to any foreclosure, it might be better to cut your time lost with the current negotiator and let them close your file. Then resubmit the offer and have a new negotiator assigned to your file.

BUT BE ADVISED, this is a risky, last-ditch, all-else failed, effort as your lender might not consider to reopen your file AND your buyer has to be okay with the longer delay AND the clock is still ticking on the foreclosure sale date. So make certain that the offer you have on the table is a reasonable offer and that you and your Realtor is doing everything you can to obtain a higher offer.

And as always, augment this information with that of your lawyer's and financial advisor's advice.

Thursday, February 5, 2009

Tooting Our Own Horn!

The numbers are in and Beth and I repeated our 2007 performance by outselling ALL of the Realtor teams in the combined Gulf Harbors, Woodlands, and Sea Forest communities in 2008! We are very proud of our 2008 MLS figures. They show our unique marketing methods and home presentation styles are paying off for our clients. Below I talk about those statistics and some of the marketing strategies we used to achieve them.


MLS statistics show that in 2008 there were a total of 66 homes sold in the Gulf Harbors communities, Beth and I sold 14 of them. That’s 21% of all homes sold in these 3 communities! Our nearest competitor sold 11 homes. The second closest team sold only 7 homes combined and none of the 7 homes they sold were their own listings. Of the 14 homes we sold, 5 of them were our own listings. Eight of our listings sold last year which means we sold 63% of them. Finding the buyers for our own listings saves our clients thousands of dollars in commissions! Compare our 63% of own listings sold to our competitor's 40% (he sold 2 of his 5 listings sold) and the second closest team’s 0% and you can see we are aggressively selling our own listings and doing it better than anybody else! By the way, that figure of 8 listings sold is the highest sold by any Gulf Harbors Realtor team. This means our listings sold more than any other Realtor’s listings.

How did we accomplish these statistics? Exposure. Exposure of our websites, our videos, and driving traffic to our websites where our listings can be viewed by buyers who want to be informed. But exposure alone does not sell homes. It's just as important to provide professional and valued service to both the buyer and seller and Belloise Realty Tropical shines in this department!

We also get rave reviews from our buyers (and other Realtor’s buyers) about our videos. They tell us it gave them the best perspective of the homes they viewed when they were searching on the Internet. They love our website too!

Some of the more recent marketing strategies we’ve executed is running an ad in the Waterfront section of the Tampa Tribune classifieds. This ad ran in the Tribune’s entire distribution area during the week of Super Bowl festivities. It also appeared on the Tribune’s websites, including TBO.com, TampaBayOnline.com, and in their child publications like the Suncoast News. Our hope was to catch some of the hundreds of thousands of visitors that were here enjoying themselves during the Super Bowl. Although we didn’t get a flood of calls last week, our website, which address was printed in the ad, showed a significant increase in activity for the period the ad ran. So hopefully, this will translate into additional future buyers.

We also started automated processes which distributes our listings to over 3 dozen websites. These sites include:

GoogleBase, Yahoo! Real Estate, Trulia, Zillow, Oodle, FrontDoor, Lycos, MySpace Classifieds , OLX , Yakaz , Love2Trade , Overstock, AmericanTowns, Kijiji, HouseFront, Local, Hotpads, FeedBurner, eHouseAds, efind, DotHomes, Info , Vast , RealtyFeedSearch , CLRSearch , RealtyFeeds , Enormo , Express , PropBot , MillionRSS , Craigslist, Realbird , WalMart Classifieds , VillageList , MattFined , ListPic , ActiveRain , LiveDeal , BackPage, and several other websites.

Our video tours are a great selling tool and they are time consuming to produce. On average it takes 8 hours to produce a single video. This is why you do not see many Realtors producing these video tours. Yes, you’ll see the boring slide shows set to music which some Realtors call a video tour. These can be constructed automatically and many service providers will create them for under $10. However, buyers feel these are a waste of time since the photos in the slide show are the same ones they have just viewed in the listing.

Our videos are true streaming videos, now in widescreen format, with narration and music which shows off the qualities of our clients' homes. We also include video of community features, like its private beach, tennis courts, pool, and nearby islands. We distribute these videos to YouTube, Yahoo! Video, MetaCafe, and other video sites.

I can't stress how important it is to have a strong Google And Yahoo! presence. A website is worthless if it cannot be located and is not seen. It took at lot of time and hard work tweaking our sites and using Search Engine Optimization (SEO) methods, but our clients now enjoy having their listings on several websites of ours which all have strong presences on the major search engines.

It’s all about exposure. The more eyes which see a listing the better the chance it will be seen by the right buyer. And MLS statistics show we are doing the best job in getting our Gulf Harbors communities' listings sold!

We are also Short Sale experts. We have completed many short sale transactions and have implemented several efficient and proven short sales procedures we created. Read our previous blog entry for details on how a Short Sale might be the right choice for you. View our waterfront short sale listings and other fine Gulf Harbors waterfront homes.

We also have other fine New Port Richey homes and other nearby communities' homes too!

Please call us if you would like us to put our proven marketing strategies to work for you.

Chris & Beth Belloise
(727) 858-8692

Wednesday, January 21, 2009

Foreclosure Looming? A Short Sale Might Be Your Way Out!

The questionable lending policies and sub prime adjustable rate mortgage mess has caused a record number of foreclosures across the country and Florida was ranked #2 in the U.S. as of October 2008. All of these foreclosures have greatly reduced the value of real estate across the country and have left many homeowners finding that they owe more on their home than it is currently worth. To complicate matters the state of the economy and the number of job losses that have been experienced has only escalated matters and left many homeowners, who were just barely making ends meet, in financial distress and facing foreclosure. If you have found yourself in this situation you may want to consider selling your home short.

What is a Short Sale?

A short sale occurs when the lender agrees to accept less than the amount owed on the mortgage and forgive the balance because the fair market value of the property is less than the amount owed. The short sale process enables the lender to avoid the foreclosure process which can be quite costly. But be aware not all lenders will agree to a short sale, and if you have a second mortgage, both lenders will have to agree to allow you to sell short. Also, most lenders will not consider a short sale if your payments are current. That is why a Realtor or a lawyer can be a tremendous help by contacting the lender's loss mitigation department to find out if they are willing to work with you in a short sale transaction.

Below is a video clip from CBS’s The Early Show. Ray Martin talks with Hannah Storm about the advantages of the short sale.

http://www.cbsnews.com/video/watch/?id=2960979n

The main question homeowners ask when considering selling short is how it will affect their credit?

Short Sale vs. Foreclosure's effect on the Seller's Credit?

Don’t be mistaken, a short sale will negatively affect your credit, but not to the degree a foreclosure or deed-in-lieu of foreclosure will.

The credit score of the seller will take a more substantial hit by going through a foreclosure or giving a deed-in-lieu of foreclosure than it will with a short sale. A short sale can result in a loss of about 75 - 175 points on the sellers FICO score. It will also be listed as ‘pre-foreclosure in redemption’ on your credit report. A foreclosure or deed-in-lieu of foreclosure can result in a loss of 200 - 300 points.

Another thing to consider is how long you the seller will have to wait before you are able to obtain a loan to purchase another home. A foreclosure may force you to wait from 3 to 7 years before you are able to purchase a home again. However, with a short sale, you should be able to obtain a loan at a reasonable rate to purchase a home in as little as18 months.

Deciding to sell your home short is not an easy decision to make and should not be taken lightly. A short sale can be a long and difficult a process and take anywhere from 2 to 4 months sometimes longer from start to finish. Though, the end result of not having a foreclosure or deed-in-lieu-of-foreclosure on your credit report will be well worth the effort. A foreclosure is much more damaging to your credit report than a short sale.

If you are successful, the difference between what you sell your home for and what you owe on the house is forgiven. You will also avoid having a foreclosure listed on your credit report. In most cases the lender will issue a form1099-C to the borrower for the forgiven debt. The borrower may owe taxes on this amount. However President Bush signed into law December 20, 2007 a bill creating a temporary tax break for homeowners who are able to persuade lenders to forgive part of their debt. For the next three years, the IRS won't count as income debt forgiven by lenders when troubled borrowers negotiate short sales or workouts on their primary residence which involves forgiveness of part of their debt.

HR 3648, the Mortgage Forgiveness Debt Relief Act of 2007. The overview and full text of this bill can be viewed using the below link:

http://www.govtrack.us/congress/bill.xpd?bill=h110-3648

To see the most commonly asked questions and related answers regarding HR 3648, the Mortgage Forgiveness Debt Relief Act of 2007 on the IRS web site click the link below:

http://www.irs.gov/individuals/article/0,,id=179414,00.html

Other helpful IRS links regarding the Mortgage Forgiveness Debt Relief Act of 2007:

http://www.irs.gov/pub/irs-pdf/p4702.pdf
http://www.irs.gov/irs/article/0,,id=179073,00.html

We advise you to consult with a tax attorney or CPA to discuss the tax implications regarding your particular situation before you decide to sell short. These professionals may charge you a fee for their services, but failing to have the right professional advise could cost you a great deal.

Realtor Commission:

Due to the large increase in foreclosures lenders are willing to negotiate the short sale of homes. They realize the benefit of selling short rather than foreclosing. It is not that the foreclosure process itself costs the lender a substantial amount. It’s the long term maintenance and care, insurance, taxes, and other costs involved with owning a home which eats up their bottom line. As your Realtor, we will provide your lender comparabale listings and sales history and negotiate to convince them they will not likely obtain a better post foreclosure offer.

Your lender realizes our professional services prevented a foreclosure and increased their bottom line while removing you from under a difficult situation. Your lender is willing to compensate us for these services and we negotiate our commission with them. Our fees come out of their proceeds and not out of your or the buyer’s pocket.

Short Sale Documentation:

Below is a list of commonly required documentation you will need to gather for a short sale package. Each lender might require different items or proof of hardship:

Hardship Letter:

The more distressing the letter the better. This letter should describe how you found yourself in your current financial situation and also makes a plea to the lender to accept less than full payment. Lenders are not inhumane and can understand if you lost your job, were hospitalize, but lenders are not particularly empathetic to situations involving dishonesty or criminal behavior.

Proof of Income and Asset:

It is best to be truthful and honest about your financial situation and disclose assets. Lenders will want to know if you have savings accounts, money market accounts, stocks or bonds, negotiable instruments, cash or other real estate or anything of tangible value. Lenders are not in the charity business and often require assurance that the debtor cannot pay back any of the debt that it is forgiving.

Copies of 2 latest Bank Statements

Last two years of tax returns, W-2’s and/or 1099’s if applicable


Copies of 2 latest pay stubs


Making the Decision:

Once you have decided to sell short, give Belloise Realty Tropical a call and make an appoinment to go over your specific situation. First, we will determine if a short sale is right for you. If it is, rest assure that we will provide the professional hard work and detailed attention a short sale requires. We have completed many successful short sale transactions and have negotiated with our clients’ mortgage holders to provide the best possible result for our clients.

As experienced Realtors in short sales, we will expedite your transaction and protect your interests. You do not want to miss any important detail due to an agent who is inexperienced in short sales or find out your transaction is not going to close on time because no one has followed up in a timely manner.

Just being in an area for a long time does not make an agent experienced in short sales. Many Realtors have shrugged off short sales because of the immense amount of work involved with negotiating with lenders and the follow up time required in closing the sale.

Your lender does not delay foreclosing procedures just because you are attempting to find a buyer and sell short. This is why it is important to retain a Realtor with proven short sale experience. Your lender is not going to make it easy or hold your Realtor’s hand through a short sale transaction. You do not want to risk foreclosure with an inexperienced Realtor who might not understand all the necessary procedures, regulations, documentation, or fail to call your lender on a daily basis to pressure them into working your transaction. Your lender has thousands of short sale transactions they are working. It’s important for your Realtor to make your case the squeaky wheel.

Call Belloise Realty Tropical today and let our professional staff of short sale experts remove the stress of working with your lender. You can rest assure you are with proven short sale experts.

Chris & Beth Belloise
Belloise Realty Tropical
The Short Sale Experts
(727) 858-8692

Saturday, January 19, 2008

Amendment One

The big agenda item on most homeowner's minds is the upcoming primary and the tax modifications of Amendment One contained on the same ballot. Amendment One comes before the Florida voting public this January 29th. Early voters have already begun to cast their votes.

Governor Crist and the Florida Association of Realtors are supporting the tax changes, but you would expect any legislation which will help spark the real estate industry to be supported by Realtors. Of course, most homeowners with a house on the market are likely to support the amendment too. But is the short and long term effect of these changes actually best for Floridians?

Like most changes, you can find good and bad in the proposal and it is obviously a matter of perspective. There is good in the proposed changes. However, many Floridians believe the modifications do not go far enough. Others feel the infrastructure (roads, education, etc) will suffer with no major improvement to their tax situation.

The government watchdog group, Florida TaxWatch, feels Amendment One gives disproportionate tax relief and is unconstitutional. They feel it favors long-time Save Our Homes properties and gives very little benefit to the non-homesteaded properties that have seen the greatest increase in taxes. They plan to challenge its constitutionality if it passes. Governor Crist and state legal gurus feel the amendment stands on a proven foundation and will withstand any challenge.

In this episode we will look at the tax modifications, how they will affect most homeowners, and we'll break down the pro & cons.

First, let's look at what is contained in Amendment One:

Portability. This is the big one for homeowners who are looking to sell their homes and either upsize or downsize their homes. The current tax law protects homesteaded residents by limiting any tax increase to 3% annually. This adds up to big savings for homesteaded owners. For example, a $375,000 valued waterfront home which sold for $135,000 in 1999 and was homesteaded is only paying taxes on $176,000, a tax savings of 53%. However, this savings is lost when the owner sells his home and buys the larger home down the road. The owner must start the homestead process all over again at the current appraised value of the new home. This keeps many homeowners trapped in their current homes.

Amendment One will relieve this trap by allowing the homeowner to transfer, or port, the amount of homestead they currently enjoy to their new home. Here’s how it works in a nutshell;


Example: Porting an existing homestead exemption to a more expensive home:

John has lived in his current home for 10 years. His home has a fair market value of $500,000 but because it has been homesteaded this entire time he is only taxed on $200,000. He is enjoying $300,000 in homestead exemption. If Amendment One passes, when John buys his new $800,000 home he will only have to pay taxes on $500,000 ($800,000 - $300,000 = $500,000).


Example: Porting existing homestead exemption to a less expensive home:

Mary has lived in her home for 25 years and is now looking to downsize to a villa in a planned community. Her current home has a fair market value of $400,000 but due to her homestead exemption she is only paying taxes on $175,000. Mary enjoys a $225,000 homestead exemption. Her new villa is appraised at $300,000. Since she is buying a lesser valued home a ratio is applied when porting her homestead exemption. To calculate this ratio, simply determine what percentage of discount Mary is currently enjoying. Take her current homestead exemption of $225,000 and divide it by her current home’s value of $400,000. This equals a 56% exemption ($225,000 ÷ $400,000 = 56%). Apply this 56% to the new villa’s value of $300,000 and Mary will get a $168,000 homestead exemption so she will only pay taxes on $132,000 ($300,000 - $168,000 = $132,000).

An owner can transfer up to a maximum of $500,000 in homestead exemption.

There is actually more good news for both John and Mary. If Amendment One passes, the current $25,000 default exemption will double to $50,000. So in addition to the exemptions calculated above, John and Mary will also receive an additional $50,000 exemption. John would now only pay taxes on $450,000 and Mary would pay on only $82,000

Another important feature of Amendment One affects non-homesteaded owners. For the first time, non-homesteaded owners will enjoy a value increase cap of 10%. Proponents tried to obtain even more for non-homesteaded owners but had to settle for 10%. In the recent past, homes saw huge increases of 100% or more in a span of 3 years. Waterfront home values saw even more amazing increases. This 10% would go a long way in relieving the tax burden of out-of-state owners and owners who are buying with expectations of retiring to the home in the future. This 10% cap also helps Sellers because it provides an additional incentive to out of state and second home buyers.

So far it all sounds good, huh? However, there is always some downside to tax cutting. Somebody has to pay to continue Florida’s growth. Yes, even in the midst of this downturn in the home market, Florida is still growing. The number of Florida’s children is still growing so new schools are needed. More cars are driving on Florida’s roads so new and wider streets and highways are needed. These and other much needed infrastructure projects will be postponed or cut due to the reduced tax base. Underpaid teachers will continue to teach with a shortage of material. The overburden police forces will continue to be stretched thin. You’ll likely have to wait a little bit longer on lines at the Department of Transportation to renew your registration as well as longer waits at other municipalities until a more comprehensive and long term plan is derived.

There’s only so much money to go around and not a single agency will likely get the amount they are asking for or need. For the most part, teacher unions oppose Amendment One as does the League of Women Voters.

But consider what will happen if Amendment One is voted down - and it is by no means a shoe-in. Remember, Floridians recently amended their constitution to require a 60% voter approval for any new amendment (ironically, it took only a 50% approval to pass the 60% amendment proposal). If Amendment One is voted down, there will be absolutely zero homeowner tax relief until 2010. This is because legislators will have to go back to the drawing board to come up with a new plan and, in the best case scenario, this will not get before the voters until 2009 and it will be practically 2010 before it would be in effect (if voters pass it).

Amendment One is far from perfect. There is room for improvement. But can Florida wait until 2010 for tax reform? My take on this is to pass Amendment One while continuing the effort for more tax (and insurance) reform.

I recommend you vote Yes on Amendment One.

Monday, October 22, 2007

Déjà vu All Over Again

I’m often asked how far waterfront home prices have fallen this past year by buyers who kicked themselves in 2005 for not buying in 2002 and 2003 and thereby missing out on the large profits made in 2004 and 2005.

For buyers looking for a retirement or vacation home along the Gulf of Mexico in 2005/2006 the prices made their dream home unattainable. Now there’s a window of opportunity to obtain that dream home as prices hit pre-2004 prices in this strong buyer’s market, but you better look now or you might just be kicking yourself again later!

Let me give you an idea of the bargain prices out here on Florida’s Gulf Coast with some recent numbers we compiled from the Multiple Listing Service (MLS). We compiled historical list and sold prices from the waterfront communities of Gulf Harbors, Gulf Harbors Woodlands, and Sea Forest in New Port Richey, Florida. These communities sit next to each other directly on the Gulf of Mexico. The waterfront homes have direct gulf access with deep water. Each community has amenities such as golf course, tennis courts, pools, boat ramps, private beach, and more. Most of the homes have docks which can accommodate a sizable boat. Some homes have boatlifts, some have pools.

The statistics focus only on the waterfront homes because these homes have the greatest potential and are the most sought after homes by buyers. There are approximately 1800 waterfront homes in these 3 communities combined.


During the period of June 2007 to October 2007:


Average Number of Waterfront Homes For Sale: 157

Homes Sold: 21

Average Days on Market of Homes Sold: 295

Average Original List Price per sqft. of Homes Sold: $303

Average List Price per sqft. at Time of Sale: $259

Average Sale Price per sqft.: $241

Average Price Reduction From Original List Price When Sold: 20%

Let’s compare these numbers to what was going on in 2005.

During the peak of home sales in 2005, average list prices were approaching $390 psqft for waterfront homes and the average sale prices were hovering in the $350 psft range. Today’s prices reflect a 33% reduction from 2005 prices and places the price of waterfront homes back to the pre-speculative investor prices of 2003.

“Yeah, but how do I know these prices won’t come down further?” you may ask. The numbers show a flattening of price reductions. In fact, most of the largest price reductions occurred a few months ago. Over the past two months, reductions only averaged 8%. So we could be seeing the bottom of the market as sellers become unable to reduce prices further due to loan balances, home value, and other factors. However, they are still leaving room in their prices with expectations of negotiating with buyers.


Where are the buyers?
National figures reflect the housing sales slump. Could it be that nobody needs a new home? Has the birth rate taken a dive along with home sales? Has promotions and job relocations froze? Of course not. Indicators show buyers are in a log jam. Buyers have held out as long as they could due to market jitters. The multitudes of buyers are stacking up behind the log jam and the pressure is increasing. When this log jam clears we could see a reemergence of the buying spikes witnessed in 2004/2005 but this time with more moderate price increases. The continual tightening of mortgage qualifications should prevent the unqualified part-time investor from getting the jumbo mortgages that were so easy to obtain in 2004/2005. The current default of these investor mortgages played a large role in today’s market slump.


When will this log jam clear?
This scenario reminds me of the scene in Jaws when during a beautiful, hot and sunny day on the beach none of the beach-goers would go into the water for fear the menacing shark would get them. After the mayor got one of his cronies to go into the water the entire beach population started to get into the cool water. That’s what it will take to clear the buyer log jam today. A few buyers have already started to take advantage of the current market conditions and low prices. These leading buyers have the pick-of-the-litter in homes and are able to negotiate the hardest for a great deal because the sellers are at their most desperate hour. As these leading buyers pave the way for following buyers, sales will begin to increase. Although list prices might not immediately increase with the improving market, sellers will less likely negotiate as desperately as they are now ripened to negotiate.

NOW is the time to test the waters!
Don’t worry about boys with fins strapped to their back scaring buyers back out of the waters of home-buying. There’s bound to be some market start-up scares during the next few months but there are methods to ensure you get the best deal you can (see my previous blog posting). Simply put, you the buyer, currently hold all the cards. The list prices are now lower, but the leverage is still there to negotiate much lower.

Be a savvy negotiator!

  • Start negotiations low but with realistic expectations. Even in this market you are not going to buy a home for 50% or even 40% off the already lowered list price. But don’t be afraid to start negotiations at 30% off the (correctly priced) list price. Do your homework and get in touch with a Realtor that knows the area of interest.

  • Create a top 5 list of homes you will negotiate on in order of your most favorite.

  • Assign a top price you are willing to pay for each home and stick to it.

  • Start with your favorite house. If negotiations stop above your assigned top price move on to the next home on the list. Let the seller know you have a list of 5 homes all similar in size, style, and location and you plan to negotiate with the other sellers if you can not come to an agreement.

  • During the negotiations, write down notes on each home about the seller’s feedback, counter offers, and even their demeanor. How much time did they take to respond? Were they considering your price but hedging for additional money? These notes will be useful if you decide to return to the home for further negotiations. If a seller calls you back to accept an offer they previously declined you now have additional leverage. Let them know that you are now in negotiations with another seller, but perhaps if they threw in that extra-something you might be swayed to switch back. This extra-something could be anything from furnishings, to the little speed boat sitting out back, to a lower price. Approach this extra negotiation area carefully as you have already been successful in getting the price greatly lowered. If you feel satisfied with just your previous offer simply accept and close the great deal you made.

  • Don’t go into negotiations timidly. Don’t start off by stating, “I know it’s a low offer but…” Instead, state that in this declining market you feel you are taking a risk and they (the seller) should carefully consider the offer prior to rejecting it.

  • Your offer must be a written offer with the largest amount of earnest money you can afford to place into escrow. Do not go in with a verbal offer. A written offer sits before them and has an immediate impact. All they have to do is sign the offer and they can put this part of their lives behind them and move forward. No more open houses, no more panic cleaning sessions prior to a showing, no more strangers walking up to see their home without appointments.

  • Consider writing a personal letter to the Sellers to be presented to them with your offer stating why your offer is priced right in this market. If they are represented by a Realtor the Realtor will likely welcome any tool to help make a sale in this market. Remind the seller (and their Realtor) that the loss they are taking on this home will likely be made up in the savings they make on their next home if they purchase immediately and negotiate skillfully. We successfully used this method recently during a negotiation session. After several rounds of negotiations, our final price was $50K from where the sellers wanted to end up, but after talking with the sellers it was learned they were going to buy a home up north which they had looked at back in 2005. The home had been reduced by $150K since 2005. We reasoned the $50K lost in the sale of their current home applied to the $150K reduction in price to their northern dream home still netted them a $100K gain had they purchased the home back in 2005. After they thought about it overnight they accepted our offer and later signed a contract on their dream home.

So get out there and buy...or it might be déjà vu all over again and you’ll be kicking yourself once more.

Thursday, September 20, 2007

Have housing prices hit rock bottom?

Home prices, can they get any lower? It's the big question lately. There are several indicators which could indicate Tampa Bay housing prices have indeed hit rock bottom. One indicator to look for is investors. Have investors returned to the housing scene? If so, their collective knowledge, investigative prowess, and gut feel would indicate they think so.

And indeed, the early signs to the return of the investor are here. I've been working with investors who are looking for the low hanging fruit. The listings that are ripe to negotiate a good deal due to the large existing home inventory. The listed prices of these homes might have hit a low, but the sellers are still willing to negotiate from these prices even further. Sometimes as much as 20% from the low list price.

And it is at this level where investors are willing to come in and purchase. Remember, the real successful investors didn't buy in 2004 or 2005. The most savvy investor saw the profit potential as early as 2002. Many more climbed on the magic bus in 2003. But as 2004 started to see a historic spike in selling prices the best investors read the writing on the wall and the sell off began. The sell off continued into mid-2005 with good profits being made. But these were left-over sales of homes being purchased by late-comer (too late) investors and home-buyers who were concerned if they waited any longer home prices would be out of their price range. By the end of 2005 the housing market was on life support, the public just didn't know it yet.

Investors know real estate investing is a cyclic beast. The golden rule of the investor has a large "duh" factor pinned to it, but it holds true in its simplest form, "Buy low, sell high." The second rule married to this global profit-making truth is, "and don't be greedy." I can't tell you how many sellers I talk to who can't sell their homes today, but had offers in 2004 and 2005 of tens and even hundreds of thousands of dollars more than what they are currently listing the home for today. They past up huge profits with the expectation of making "just a little bit more" a year later. It was gold fever 21st century style.

So, you buyers out there are asking yourself, "Is it time to be in with the same lot of savvy investors of 2002/2003?" No one expects to see a return of gains seen in 2004/2005 over the next 2-3 years. So don't go into the real estate market with the expectation of flipping a home within months of purchasing. If you are looking for a safe bet investment over a 5 year or longer period or you are looking to purchase a retirement or vacation home then NOW is the time to purchase.

Investors are beginning to buzz out there and interest rates will not hold this low forever. Expect to see interest rates start to climb in 2008 and 2009. Some have even predicted double digit interest rates (remember the 1980's?). Yes, I know, just yesterday (9/19/2007) the prime was lowered a 1/2 point. Don't expect this to last too long. The U.S. dollar has taken a pounding partly due to these low rates. Although, the silver lining to this is foreign investors taking advantage of their high currency conversion rates and the low U.S. housing prices. Expect to see an increase of U.K. buyers of U.S. homes.

Belloise Realty was recently quoted in the Guardian, a prominent U.K. journal titled,
"The holiday homes you can afford." The journal stated:

One of the fastest-growing - but now fastest-falling - property markets in the world is Florida, writes Patrick Collinson. The sub-prime mortgage crisis gripping Wall Street and the City has its origins in states such as Florida, where easy lending spurred a house price and building boom that is moving sharply into reverse. But amid the misery of "foreclosures" are the first signs of investors buying at rock-bottom prices. We report from Clearwater Beach on the Gulf coast, where prices have tumbled as much as 40%.

The US mortgage crisis has resulted in a huge number of repossessions - and that's attracting the bargain-hunters.


Welcome to the world of foreclosure. One in every 80 homes in Florida is currently being repossessed by banks, as the sub-prime mortgage crisis rips through the Sunshine State.


While this means misery for evicted home owners, it spells opportunity to others - and many of the buyers are British, taking advantage of the best dollar exchange rates for a decade.


At Belloise Realty (belloiserealty.com), owner-manager Sal Belloise is a realtor (estate agent) in Clearwater Beach, which is regarded as one of the best beaches in the US. He says: "We've just put a property on the market that 22 months ago we got $1.8m (£889,000) for. Even though it's on the bay front, we'll probably end up with a sale price around $1.1m (£544,000).


"At the top end, the properties selling for $2.5m-$2.8m (£1.2m-£1.4m) are now going for $2.1m-$2.2m (£1m-£1.1m), while properties in the interior which had gone for $600,000-$900,000 (£296,000-£445,000) are going for $450,000 (£222,500)."

House prices in holiday centres such as Miami, Orlando and Clearwater boomed in the years running up to 2005, stalled in 2006 and are now falling fast as the foreclosures work through.


"It was bizarre how it came to a halt at the end of 2005," says Mr Belloise. "For the past 23 months it has been like someone flicked a switch and said 'no more sales'." Initially Mr Belloise blamed it on overbuilding of condos (apartment blocks) and media reports (he cites CNN) predicting that the boom couldn't last. His guess was that cheap condos bought by investors - those priced around $300,000 (£148,000) - would be hit, but family homes would remain unaffected.


But the truth was that every mortgaged household was being affected by a sustained rise in interest rates, which saw the Federal Reserve raise borrowing costs 17 times in succession between 2004 and 2006. "People who had adjustable [variable] rate mortgages saw their payments doubled or even tripled," says Mr Belloise.


You can read the entire article at: http://money.guardian.co.uk/buyingpropertyabroad/story/0,,2164570,00.html

The article flags Florida as a great place to obtain a bargain to its U.K. readers. But this sentiment is not exclusively foreign. In a recent interview on CNN's Larry King Live, Donald Trump and other investment experts stated Florida and especially the west coast of Florida was the best buyer's market with the greatest profit potential in the U.S.

Okay, now that you have determined you want to be a passenger on that same magic bus the investors rode earlier, or at least, find a great deal on a second or retirement home, you ask yourself how do I find sellers with the greatest potential of negotiating a great deal?

I would be remiss here if I didn't recommend a Realtor with expert knowledge of the market and immediate area and with a history of strong negotiating skills in both upswing and downswing markets as your best bet.

There are several factors an experienced Realtor working on behalf of investors look at which dictates how low a seller might negotiate. These factors include:

  • When did the seller purchase the home? If it was pre-2003 it's a good bet there is some room to negotiate. If the home was purchased during the heat of 2004 and 2005 the seller likely paid more than what the home can be sold for in today's market. But there is still a possibility to negotiate a good deal if the seller isn't delusional about the value of the house.

  • What did the seller pay for the home. An obvious factor. A seller who states their purchase price is not a negotiating factor is fooling themselves. This might have been true in 2004 and 2005, but that boat has sailed. In today's market, investors are looking for the sellers with the most room to negotiate and they expect to negotiate without mercy. If you need to sell your home and you are still holding out hope to make a killer profit, wake up. If an investor approaches you, negotiate the best deal you can and sell. If you can wait out the market a couple of years then wait, but make sure you do the number crunching for the costs of mortgage payments, adjustable rate increases, taxes, insurance, maintenance, and stress before you say no to their best offer.

  • What is the balance of the mortgage? This is as important as the price the seller paid for the house. This could work toward and against the investor. If a large down payment was made on the mortgage, or better yet, there is no mortgage the investor will see this as a bright beacon of light, a blue light special, and will see a good negotiation possibility. However, during the past few years low-interest equity lines were easy money for homeowners and too tempting for some to pass up. Therefore, even if a seller paid a small amount for the home there could be tens of thousands of dollars tied up in equity loans.

  • Vacant homes. This sets off bells in the heads of investors. A vacant home could be an indicator that the seller could be paying two mortgages or renting elsewhere and still paying a mortgage. The seller could possibly be near the point to where he is willing to walk away from any profit or even sell for less than what they owe (sell short). At the very least, the seller is paying to maintain the home, taxes, and other costs which are piling up and reducing any realized profit.

Investors also gravitate toward surer bets such as waterfront homes over non-waterfront homes. Waterfront homes have a historical trend of greatest potential value increase during an upswing market and the least devaluation during a downswing.

These factors and numbers are just some of the science used in determining potential. There is also an art to negotiating a deal. A good Realtor is not afraid to make low offers with determination in this type of market. An experienced Realtor will educate over-priced sellers of their home's true market value in a declining market and provide them options. And for foreign buyers, an experienced Realtor will ensure all international requirements are met and works with proven lenders who have finance packages specifically optimized for foreign investors.

What? You're still here? Go! Get out there and buy!

Now legal mumbo-jumbo. All investments have risk and should be carefully investigated prior to acting upon. Although homes are generally considered a low risk long-term investment there are still risks involved as values do swing up and down. It is always advisable to consult with your financial planner prior to making any investment.